About Us

Our Story

Underflirty is a fashion brand founded by Cristina Oprea in 2022. It was created to celebrate love, women and to revel in the beauty of a flower-filled, pastel-colored world. Here, in our world, everyday is an occasion and your wildest dreams can become reality.

 

The Underflirty aesthetic embodies a fun and modern take on femininity, where an overflow of pastels, prints , ruffles  and volumes speaks not just to romantics at heart but anyone who wants to feel beautiful, confident and flirty in their own skin. Our collections perfectly encapsulates the spirit of the brand - a balance of softness and strength, and an undeniable charm and beauty that has no age or time limit.

 

Underflirty is every girl’s fantasy . Underflirty Girls love to find themselves flirting with the world and making their dreams reality. 

 

 

Our Mission

Underflirty is inspired by the strength of femininity and a clean-inspired aesthetic that transcends trends. We have always been thoughtful about the way we approach what we do, from our design process to the partners we work with and the materials we use.

 

 

Sustainability and Craftsmanship

Although we are a small brand, we know every small change adds up to a bigger difference. We never waste fabric, saving remains to reuse wherever possible for trims or design elements for future styles. Since day one, we’ve been committed to never wasting our textiles. Most of our packaging boxes are made from recycled materials. All our fabrics are sustainably sourced: ecologically grown cotton, natural linen and silk.

 

We take pride in knowing that creating good things takes time and that our design and small-scale handmade production processes result in lasting pieces that get even better with wear.

We make clothes for all women to feel beautiful in. Knowing that the style you wear were made in an ethical and socially responsible way is an important part of our mission and creation process.

 

 

Flirty looks gorgeous on YOU.

 

Xoxo

 

Underflirty